IT Movie Pennywise Makeup Tutorial for Kids

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My fear of clowns has been around long before my desire to have children. Never did I ever think that when I did have children that they’d love clowns let alone want to dress up as one for Halloween. Enter that stinking Pennywise and that stinking remake of the Stephen King IT movie. My 8-year old daughter wants to be a Killer Clown (YES they actually make this costume for her age) but needs to have the same makeup as the new Pennywise… but, you know, a lot scarier. *insert sobbing here*

Because she knows mom does makeup she’s giving me the “privilege” of doing her Pennywise clown makeup for Halloween. Why, thank you…. just what I’ve always wanted. In knowing my fear of all things clown and also my daughters penchant for not sitting still longer than negative 2 seconds I grabbed products that would be quick, easy and that I knew would work well. Some I’m using unconventionally, but honestly if it works who gives any effs? Also, it only took around 10 minutes total so I don’t have to wake up earlier on school party day.

A week or so ago Maybelline sent over a box of items to create Halloween looks (none of those recommended were Pennywise lmao) – one of these items was a white lipstick. My kids promptly took all of the candy and after I took some pics my daughter took the little orange lip purse and ran off. As I was sitting here thinking about her makeup and thinking about how terrible costume makeup is at the store I realized… that Maybelline box had a white lipstick… and the formula should work perfectly for what we need it for. And it did. That white lipstick became the center of the entire look and OMG it was SO MUCH FASTER to apply than anything else out there!

you’ll need

• Maybelline Wickedly White Lipstick
• Urban Decay Primer Potion
• Urban Decay Blackout Eyeshadow
• Urban Decay Punk Eyeshadow
• Urban Decay Laced Eyeshadow
• Urban Decay Perversion 24/7 Glide-On Eye Pencil
• Maybelline Brick Red & Rich Wine Lip Liner
• Maybelline Pioneer Super Stay Matte Ink
• Ecotools Airbrush Complexion Kit
• Ecotools Start the Day Beautifully Kit
• Ecotools Daily Defined Eye Kit
• MAC 239
• MAC 219

get the look

Step 1: Apply Maybelline Wickedly White Lipstick all over the face, even all over the eye brows. Buff it out so that it looks smooth with a powder brush such as the Ecotools Airbrush Complexion Brush.

Step 2: For the eyes you’ll need 3 eyeshadow shades – one deep, saturated matte black (and pick a good one – no time for patchy), one brown/burgundy matte and a dirty light taupe matte. I used the Urban Decay x Gwen Stefani Eyeshadow Palette (discontinued) shades Blackout, Punk and Anaheim. Blackout is a permanent shade & Punk is permanent at urbandecay.com but if you’re heading to the drugstore and looking for cheaper alternatives keep in mind these shadows NEED TO BE MATTE. Anaheim was LE to the Gwen Palette so I recommend using Laced.

Prime the eyes (I used Urban Decay Primer Potion). Pack the matte, black shade all over the lid and lightly through the crease with a flat brush such as the MAC 239. Using a blending brush (such as the Ecotools Defined Crease) blend the brown/burgundy shade through the crease and upward. Using a pencil brush (such as the MAC 219) smudge the matte black under the eyes as well. Using the same blending brush from before dip into the dirty taupe shade and blend at the inner corners of the eye and the black under the lower lash line.

Step 3: Using a deep black eyeliner (I used Urban Decay Perversion 24/7 Glide-On Eye Pencil) get as close to the lower waterline of the eyes as possible. On yourself you could just waterline, on a kid you’ll need to go right below the waterline because they’re not going to let you get any closer.

Step 4: With a red lip liner (I used Maybelline Brick Red) sketch out the Pennywise lines above the brow and then from the bottom of the black under the eye to the corners of the mouth. I gave it a gradual hook from cheek to mouth to look more like the actual Pennywise character. Also line around the lips and fill in. Using a burgundy lip liner (I used Maybelline Rich Wine) lightly trace over the red lines on the face and then lightly line just outside the lip line.

Step 5: Using the matte black shadow and same pencil brush from Step 2 smudge lightly under the lower lip. You may need to add more shadow but do so sparingly.

Step 6: With a small smudger brush (such as the Ecotools Liner Smudge) pick up some of your brown/burgundy shade and start smudging over the red lines on the face. You can do this as much or as little as you want, I also added a little bit of black pencil and smudged a bit more. I think the day of her party I’ll probably pass on the pencil part all-together and go with more of the brown shadow.

Step 7: Pick up the two lip liners (red and burgundy) and cover the tip of the nose. Red first, then the burgundy.

Step 8: Use a matte red lip stain (I used Maybelline Pioneer Super Stay Matte Ink) and dot it on the lips. Smudge it out with a a brush such as the Ecotools Detail Liner and then smudge some of the leftover on the nose and then under the black below the lip.

Step 9: Finally with a new blending brush pick up that dirty taupe color and blend around the perimeter of the face, under the eyes, lightly around the nose… anywhere to make the face look more contoured, dirtier and creepier!

Then, you know, don’t let your kid go near anything or touch anything because if this stuff gets on your carpet or furniture you’re going to have a real mess on your hands. At that point find a new blog to help you get the stain out because I’m not your girl. I call my mother-in-law for that! LMAO

SHOP THIS LOOK

What are you being for Halloween? What are your kids or pets being? This is my favorite holiday and I hardly dress up anymore because I’m so intent on making sure my kids are a done up. Tell me all about your looks in the comments!

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