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FINALLY! A PÜR Cosmetics mascara that I can get behind! I’ve tried one other mascara from this brand and, while the end result was good, it was something I never reached for because it was so wet and got everywhere. Literally everywhere (and I don’t use the term literally lightly…it was on my legs, chest… I don’t even know how that happens!).
When the new PÜR Cosmetics Fully Charged Magnetic Mascara ($22.00 // ULTA Beauty) was sent to me I bit my lip and set it aside for awhile. I didn’t want to use it until I could just try it out with no other makeup on and when I wasn’t going anywhere. Past experiences got me like…. =\
So what is it that PÜR Cosmetics Fully Charged Magnetic Mascara is supposed to do? Well first off… it’s anti-aging. Lashes can age?! Basically aging for lashes is them becoming weaker. PÜR Cosmetics says that this “formula that contains a revolutionary positively charged matrix that attracts to each individual lash to strengthen, thicken, lengthen and separate for unparalleled performance. Unique Magnetic Force Formula wraps a positively charged elastic veil around each lash to lift and separate while adding maximum volume without clumping. A specialized blend of provitamin B5 and Biotinoyl Tripeptide-1 to help condition and strengthen to prevent lash loss. Carnauba and beeswax set lashes to maintain precise definition all day or all night.”
According to PÜR Cosmetics the Fully Charged Magnetic Mascara is a do-it-all. My experience was positive. The mascara is a jet, almost glossy black that wraps completely around the lashes. It gave good lift, lengthening and thickening which lasted all day. In the case of clumping my lashes tend to cross-over and hang out together regardless of the mascara – this one didn’t make that any better, but it wasn’t the worst offender I’ve ever tried. I did try this mascara several times and each time I tried it I was happy with the end result on my lashes.
What is your favorite do-it-all mascara?
*Press Sample/Affiliate Links