Press Sample/Affiliate Links
A lipstick that does it all. It’s like a beautiful dream to think that a product like that may exist. IT Cosmetics Blurred Lines™ Smooth-Fill Lipstick ($24.00 // ULTA Beauty) promises a lot – built-in primer, hydration, blurring pigments (which provide ultimate color, correct tone, correct texture) and glossy finish in one swipe. In the description it says the color “lasts” but it doesn’t promise to be long-lasting. Other than longevity – it’s looking like the promises are heavy, making my expectations very high.
The packaging is a rounded tube with a silvered, pearlescent holographic color. It’s truly beautiful and I wish I could paint my walls in this color. But that wouldn’t fly… the hubs would veto that fast. The bullets twist up easily and are retractable.
Nine shades of IT Cosmetics Blurred Lines™ Smooth-Fill Lipstick have been released in IT Girl (vibrant true red), Brave (sheer bold red), Daring (brownish plum), Believe (sheer berry flush), Live (soft sheer pink), Love (mauve sheer rose), Naturally Pretty (soft natural pink), Perfect Nude (sheer nude flush) and Ruby Slippers (sheer red flush).
Formula wise these lipsticks feel incredible on. They’re so easy and smooth to apply it feels like a balm with a lot of slip. The most pigmented is IT Girl, the rest run on the sheer side when swatched but are easily buildable by the second swipe. They last as long as a regular lipstick on me, so about 3-4 hours without heavy drinking/eating.
The only downside I’m seeing to these is how soft they are. Softness is such a blessing and a curse. They feel amazing, but I noticed several of the bullets are tilted a bit (you can kind of tell in the pic above) like they’re at risk of breaking off. I’ve been very careful when I apply these because I don’t want them to fall off the casing. I felt it was worth mentioning so that you’ll be careful too… just in case!
Below all 9 shades are swatched on bare skin with no primers:
What shade of Blurred Lines is your favorite? Mine is, of course, IT Girl. Not just because it’s red but because it’s that perfect holiday red. I also love Naturally Pretty because it’s my perfect MLBB (my lips but better) lip shade!
IT Cosmetics Blurred Lines™ Smooth-Fill Lipstick retail for $24.00 each and are available at ULTA Beauty and itcosmetics.com.
*Press Sample/Affiliate Links
I love the “Love” shade!! I could totally see myself wearing that one
jennifer recently posted..DIY Christmas Buntings!
I have & love Naturally Pretty!
Stephanie Louise (@StephLouiseATB) recently posted..Green & Bronze Duochrome Sponged Tips Fall Nail Art
I love everything IT Cosmetics, but so many of their lippies are so sheer that they look very similar on me. So I could get away with picking up one color, even though I might want all of them!
Nidia – Lit From Within recently posted..Colour Pop-a-Palooza
It Girl is definitely the perfect holiday red!
I have one of these, and adore it. Feels so fabulous on dry lips!! I need them ALL!!
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Gorgeous colors!! Perfect for Fall!
Kate K (My Mommy Brain) recently posted..Pretty Pintastic Party
SOOO many pretties!!! I don’t think I’ve tried any of their lipsticks before!
Eugenia recently posted..Paul & Joe Primer and Powder Review
I have it girl and love how it feels. It’s still one of my favorites from last year.
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So many beautiful shades in one post 😀
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I’m sad to say I’ve never tried the It lipsticks but man is that about to change!
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Ruby Slippers and Naturally Pretty look good to me. Sometimes a more sheer lipstick like this surprises me with how great of color I get, i.e. Dior Addict lipsticks.
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I still haven’t tried anything from It… but these are tempting.
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I want Perfectly Nude, Love and Live! I’ve never tried IT Cosmetics lippies before but they look so creamy and hydrating.
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I think I’d love Naturally Pretty!
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Gimme all these reds!!!! So pretty
Kath TheFabZilla recently posted..FALL LOOK | Bronze Eyes & Dark Berry Lips
It girl just jumps out at me, but there are a few other colors that also catch my eye.
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These all look really nice and wearable! It’s rare that I see this many shades and I think I would be able to pull them all off!
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Very pretty colors! I like that they are very creamy/ sheer.
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I love all those shades!
I think I have Love from a TSV. I love how it looks but it’s definitely a soft texture.
MarciaF recently posted..Think Pink with Sleek Barekissed Illuminator
Omg, those reds are everything! I would wear these every day if I had them 🙂
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IT Girl is my favorite, and stood out to me the most.
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This formula sounds like my kind of thing! And, since I’m a pink ho… 😉 You know… lol
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IT GIRL! OMG! GIMME!
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These are all gorgeous but IT GIRL is calling my name 🙂
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I want It Girl!!!!
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They just built a new Ulta by my house and I’ve been avoiding it. But I see some shades that I would love. Especially if these lipsticks are hydrating!
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I want them all!!
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Naturally Pretty seems right up my ally… I’m a huge fan of It Cosmetics!
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I was just looking at these. Beauties!!! Want ’em all
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