Press Sample
IT Cosmetics has a breakthrough mutli-tasking product with 50+ anti-aging and hydrating ingredients including peptides, essential lipid-rich oils, vitamins, extracts and botanicals – the No. 50 Serum Anti-Aging Collagen Veil Primer.
What IT Cosmetics says about No. 50 Serum Anti-Aging Collagen Veil Primer:
Developed with leading plastic surgeons, No. 50 Serum Anti-Aging Collagen Veil Primer is infused with more than 50 key ingredients, which include 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful anti-oxidants and vitamins including Vitamins A, B5, brightening C & E, Peptides, Hydrolyzed Collagen, Silk and Niacin all work together for you all day long. Hyaluronic Acid provides a healthy drink of hydration your skin. Aloe, Jojoba, Licorice Root, Chamomile and Colloidal Oatmeal, soothe and comfort. Powerful anti-oxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, Talc Free, Sulfate Free, Cruelty Free
I love how this works as a serum, but, like most primers, I didn’t find that it worked well to prep my skin for foundation or other makeup. The best time I found to use this product was in the evening before my moisturizer. I felt that it helped my skin stay more hydrated and added the anti-aging benefits into my HG moisturizer without making my skin break out.
How do you feel about makeup primers?
The IT Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer retails for $48.00 and is available at QVC, and itcosmetics.com.
No. 50 Serum Anti-Aging Foundation Primer is a concentrated, hydrating primer and serum in one, that has beneficial ingredients to help nurture skin and lock in moisture.
I used the serum just a few times, and I do not see nor feel a difference. I hope it is saving my pores from foundation and air impurities.
My opinion about primers is that they are completely necessary for my makeup routine! (:
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