Le Métier de Beauté Launches Online Retail Store
NEW YORK, March 2013 – Le Métier de Beauté, translating to the craft of the beauty, has launched their first online shopping site: www.lemetierdebeaute.com. Offering a unique ‘BEAUTY VAULT’ shopping experience for customers, Le Métier de Beauté’s newly launched E-commerce site features product pairings and limited time offerings that give clients a chance to ‘buy’ a product and try a complementing one.
“We have asked our team of experts, with their extensive color cosmetics and skincare knowledge, to build perfect pairings, which we will then offer in limited quantities to our clients, on a first come, first served basis,” says Richard Blanch, CEO of Le Métier de Beauté.
The luxury beauty brand’s E-commerce site grants access to the ‘BEAUTY VAULT.’ Inside the vault, customers are able to ‘unlock’ exclusive product pairings, curated by Le Métier de Beauté’s expert artistry team for their compatibility. The limited-time and limited-quantity pairings will change every two weeks. Also in the vault, ‘PEEK OF THE WEEK,’ which will highlight a new product each week.
“This website is an opportunity for us to challenge our clients and their notion of how beauty products should work,” explains Mr. Blanch. “We plan on using the website as a means to directly communicate with our customers and allow them access inside our vault of concepts, ideas and products. Clients will have a limited amount of time to learn about new pairings and purchase those pairings, before the sales are closed.”
For the first time, customers will have access to a Le Métier de Beauté newsletter available for sign up through the E-commerce site. The brand’s newsletter – with special offerings, new product information and beauty updates – is a new platform of communication for both new and existing customers. An extension of the newsletter, shoppers will also have access to superior customer support. On the site, customers can communicate questions and find help by utilizing Le Métier de Beauté’s Client Service Center.
“Le Metier de Beaute is getting closer to its clients and returning a better experience to them through personalized customer service. Our products are groundbreaking and highly effective and we know that through this new medium we can expose our clients to a deeper level of information and training, while giving them access to new products, new pairings of products and incredible first access to new ideas.”
Experience Le Métier de Beauté’s E-commerce site: www.lemetierdebeaute.com and shop the BEAUTY VAULT.
- Limited-time product pairings, curated by Le Métier de Beauté’s artists
- A ‘PEEK OF THE WEEK’ product, highlighting a new limited-quantity product every week
- The Le Métier de Beauté Newsletter and Client Service Center
- Free Shipping for US Orders of $95 or more
About Le Métier de Beauté:
Established in 2007, Le Métier de Beauté offers a highly curated collection of color cosmetics, skincare and treatment products. From conception, Le Métier de Beauté has been a cult-favorite of makeup artists and beauty enthusiasts for its ability to raise the bar on beauty.
Contest Alert: Le Métier de Beauté Launches E-Commerce Site with a Major Giveaway
To celebrate the launch of our first online shopping site, www.lemetierdebeaute.com, we are hosting our most luxurious giveaway to date. One lucky LMdB lover will win a custom-made, Le Métier de Beauté exclusive Italian leather trunk worth over $1000 filled to the brim with over $700 in Le Métier de Beauté beauty goodies from nail lacquers and glosses to brushes and shadows (complete product list below).
To enter, all you need to do is go to www.lemetierdebeaute.com and sign up for our newsletter. The link is in the upper-left hand corner of our homepage (reads “Sign up to receive special offers”). For additional entries, like us on Facebook (Facebook.com/MetierBeaute), follow us on Twitter (@metierbeaute), and on Instagram (@lemetierdebeaute).
The contest will be open starting March 5th, 2013 through March 15th, 2013 at 11:59 PM EST.
One lucky winner will receive:
- Custom-made Le Métier de Beauté exclusive Italian leather trunk with a calf skin interior
- 6 Shades of Colour Core Lipstick in Uma Paro, San Tropez, Captiva, Kona, Nevis, and Summerland
- 9 Nail Lacquers in Paris, Crème Caramel , Silver Belle, Halo of an Angel , Purple Reign, Made in the Jade, Saucey Plum, Hottie Choco-latte, and Indo-Sheen Red
- Kaleidoscope Eye Kit in Nouvelle Vague
- 3 Shades of Sheer Brilliance Lip Gloss in Maui, Summerland, and Ibiza
- 2 Shades of Radiance Powder Rouge in Whisper and Echo
- 3 Brushes: Eye Crease Brush, Kabuki Brush, and Flat Liner Brush