Rag+ Bone, Alexander Wang, Victoria Beckham Fashion Week S/S 2013: Redken’s Runway Report with hair by Guido

Redken Creative Consultant Guido kicked off the Fall/Winter 2012 season in New York yesterday with modern look that was almost two hairstyles in one. A sleek, slicked back front and exposed forehead gave way to a natural, girly textured look in the back.

“The identity of the Rag + Bone girl is clearer than ever, and this masculine-yet-feminine tomboy style is more defined than looks in past seasons. This soft-yet-tough style is a little beachy, calling to 90’s minimalism. Having the forehead exposed makes for a dramatic look and adds structure as a way to update a textured, wavy look.”

-Guido, Redken Creative Consultant

Redken Products:

• hardwear 16 super strong gel
• guts 10 root targeted volume spray foam
• forceful 23 super strength finishing spray foam

Create the Look:

1. Apply guts 10 root targeted volume spray foam to damp hair from roots to ends.
2. Rough dry hair with fingers for a textured finish using a Sultra Temptress dryer, raking hair back from the forehead as you dry.
3. Using a Sultra Buombshell Oval Curling Iron, create waves on the lower two-thirds of the hair.
4. Apply a generous amount of hardwear 16 super strong gel to the front 2-3 inches of hair, slicking back with fingers, leaving the forehead exposed.
5. Spray top third of style with forceful 23 super-strength finishing spray, concentrating on the crown, and use the blow-dryer once again on the front 2-3 inches of hair to really set the style

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Redken Creative Consultant Guido, always looking to put a new spin on the ponytail, created a futuristic, modern interpretation of one at the Alexander Wang Spring 2013 show on Saturday. The style was sleek and even robotic in front, but the back was all natural, disheveled texture with a bit of a wave.

 “I’m always challenging myself to update classics, and the look at Alexander Wang today is a ponytail with a different point of view. Alex wanted a small head this season, so this started as a low pony kept close to the head. But I then added a strip of tape down the center part which makes the style really become more than a simply pony. The severity of the tape almost makes you look twice – which makes sense with the collection.”

-Guido, Redken Creative Consultant

Redken Products:

• NEW satinwear 02 prepping blow-dry lotion 
• fashion work 12 versatile working spray