IT Cosmetics Blurred Lines™ Smooth-Fill Lipstick Swatches + Review

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A lipstick that does it all. It's like a beautiful dream to think that a product like that may exist. IT Cosmetics Blurred Lines™ Smooth-Fill Lipstick($24.00 // ULTA Beauty) promises a lot - built-in primer, hydration, blurring pigments (which provide ultimate color, correct tone, correct texture) and glossy finish in one swipe. In the description it says the color "lasts" but it doesn't promise to be long-lasting. Other than longevity - it's looking like the promises are heavy, making my expectations very high.

IT Cosmetics Blurred Lines Lipstick review

The packaging is a rounded tube with a silvered, pearlescent holographic color. It's truly beautiful and I wish I could paint my walls in this color. But that wouldn't fly... the hubs would veto that fast. The bullets twist up easily and are retractable.

IT Cosmetics Blurred Lines Lipstick

Nine shades of IT Cosmetics Blurred Lines™ Smooth-Fill Lipstick have been released in IT Girl(vibrant true red), Brave(sheer bold red), Daring(brownish plum), Believe(sheer berry flush), Live(soft sheer pink), Love(mauve sheer rose), Naturally Pretty(soft natural pink), Perfect Nude(sheer nude flush) and Ruby Slippers(sheer red flush).

IT Cosmetics Blurred Lines review

Formula wise these lipsticks feel incredible on. They're so easy and smooth to apply it feels like a balm with a lot of slip. The most pigmented is IT Girl, the rest run on the sheer side when swatched but are easily buildable by the second swipe. They last as long as a regular lipstick on me, so about 3-4 hours without heavy drinking/eating.

IT Cosmetics Blurred Lines Lipstick swatches review

The only downside I'm seeing to these is how soft they are. Softness is such a blessing and a curse. They feel amazing, but I noticed several of the bullets are tilted a bit (you can kind of tell in the pic above) like they're at risk of breaking off. I've been very careful when I apply these because I don't want them to fall off the casing. I felt it was worth mentioning so that you'll be careful too... just in case!

Below all 9 shades are swatched on bare skin with no primers:

IT Cosmetics Blurred Lines Lipstick Swatches

What shade of Blurred Lines is your favorite? Mine is, of course, IT Girl. Not just because it's red but because it's that perfect holiday red. I also love Naturally Pretty because it's my perfect MLBB (my lips but better) lip shade!

IT Cosmetics Blurred Lines™ Smooth-Fill Lipstick retail for $24.00 each and are available at ULTA Beauty and

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