China Glaze® and Ardell® Introduce Exclusive Collections Inspired by
Paramount Pictures’ new 3D Film, “Cirque du Soleil™: Worlds Away”
LOS ANGELES (November 15, 2012) – China Glaze® and Ardell® announced today their partnership with Paramount Pictures to offer exclusive collections of nail polishes and eyelashes inspired by the upcoming 3D film, “Cirque du Soleil: Worlds Away” in theaters December 21st.
From the big top to the big screen, visionary filmmaker James Cameron and writer/director Andrew Adamson invite you on an all new 3D adventure: “Cirque du Soleil: Worlds Away.” A young couple who is separated must journey through the astonishing and dreamlike worlds of Cirque du Soleil® to find each other as audiences experience the immersive 3D technology that will allow them to leap, soar, swim and dance with the performers.
The new China Glaze® and Ardell® “Cirque du Soleil: Worlds Away” inspired nail polish and eyelash collections will bring to life the wonderfully exotic artistry that is presented throughout the film.
The China Glaze® nail polish collection combines rich crèmes, soft shimmers and bold glitters to create 12 limited edition shades including:
Whirled Away
Black and white collage glitter
It’s a Trap-eze
White cream base with multi glitter
Escaping Reality
Neon raspberry pink
Surreal Appeal
Rich coral crème
Def Defying
Lime green crème
Running in Circles
Cilantro green shimmer
Hanging in the Balance
Cerulean blue crème
Water You Waiting For
Shimmering blue green purple
Creative Fantasy
Grape neon
Bend Over Backwards
Pepper red shimmer
Igniting Love
Hot tamale red crème
Get Carried Away
Multi-sized black and red collage glitter with black crème
The “
Cirque du Soleil: Worlds Away” inspired collection from
Ardell® consists of six attention-grabbing lash styles ranging from more natural styles to feathers and jewel embellished lash strips:
Imagine
Inspire
Surreal
Fantasy
Mystical
Daring
Both collections will be supported by a consumer and beauty trade marketing campaign which includes a billboard in Times Square, print ads, retail displays, a sweepstakes offer and social media efforts.
To coincide with the 3D release of “Cirque du Soleil: Worlds Away,” in theatres December 21, 2012, the China Glaze® and Ardell® film-inspired collections will be available the first week of December 2012 at salons and specialty beauty retailers nationwide, including Sally Beauty Supply and ULTA stores. Individual nail polish shades will retail for $7; eyelash styles will retail for $6.
China Glaze® and Ardell® are divisions of American International Industries.
About American International Industries
For 42 years, AII has been the leading manufacturer and worldwide distributor of innovative, quality beauty and skin care products for men and women. Our product lines include Andrea, Ardell, Body Drench, Bye Bye Blemish, Checi, China Glaze, Clean + Easy, Clubman/Pinaud, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, It’s So Easy, Jeris-Lustray, LASH BeLONG, Nail Tek, No Tweeze/Micro Tweeze, ‘N Rage, Poshe, Prolinc, RAW, Seche, SuperNail, Surgi-Care, Waterworks, Winning Nails, Woltra, Woody’s, and Youthair. For more information, visit our website: www.aiibeauty.com.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Famous Productions, Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
Los Angeles (January 2013): China Glaze® introduces Texture, a unique new lacquer that applies as a crème but dries with a 3D texture effect. Unlike traditional nail art techniques that require multiple steps, Texture only requires one step—painting the nail. Texture dries matte, but can be combined with China Glaze® Fast Forward Top Coat for a glossy effect. With a finish similar to that of a sugared rim, Texture is the perfect accessory for a beach day, night-on-the-town, or special rendezvous.
The China Glaze® Texture collection will be available in May 2013 at fine salons and beauty supply stores nationwide.
