Urban Decay Introduces Seven NEW Eyeshadows!

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Eyeshadow (Because you can never have too many.)
Seven NEW shades!

The Skinny
Urban Decay launches seven new Eyeshadow singles—including three never-before-seen shades and four previously exclusive shades. With the addition of these new colors (a perfect mix of not-boring neutrals, smoky hues and vibrant brights), we now have one of the widest assortments of shades on the market, making us THE definitive authority on shadows.


With the amazing color payout of our Eyeshadows, it’s no wonder our fans are so addicted to them (and constantly begging us for more). So we’re adding SEVEN new shades to our single shadow lineup. UD staffers are already clamoring to get ahold of Uncut, a smoky purple with a reddish shimmer and Snare, a smoky olive green shimmer. And we know hard-core addicts will be thrilled that they can finally get fan-favorite Sidecar (previously only available in Book of Shadows and the Naked Palette) as a single shadow.

Nice Package
Like all our Eyeshadows, each shade comes in our gunmetal compact with the cool pop-out feature. Pop these shadows OUT of their compacts and INTO one of our customizable Build Your Own Palettes to create the ultimate travel-friendly collection.

Break It Down
Each Eyeshadow features our Pigment Infusion System™, the proprietary blend of ingredients that gives every shade its velvety texture, rich color, serious staying power and blendability.

These new shades of Eyeshadow (SRP $18) are available from Sephora inside JCP or online at urbandecay.com.