Urban Decay now has 40 shades in their line-up of 24/7 Glide-On Eye Pencils! Yeah, you heard me! Adding to the line are 13 brand new and never-before-seen colors and 14 shades that you may have seen before, but only in exclusive sets.
Of the shades, I picked up the one that caught my eye the most - Chaos.
What Sephora says about the Urban Decay 24/7 Glide-On Eye Pencil:
What it is:
A dynamic eyeliner pencil in a rainbow of shades.
What it does:
Glide on color that stays put for the duration of your non-stop, on-the-go day! These cushiony, creamy eye pencils deliver powerful, vibrant color that slides on smooth and stays soft and creamy for blending (about 30 seconds), then dries to a long-lasting finish that won't budge. Line eyes with a hint of color or go for the full artistic, multi-hued effect. Truly inspired, these pencils go all day and all night.
What it is formulated WITHOUT:
What else you need to know:
Created with 50 percent moisturizing ingredients suspended in a sophisticated waterproof formula, this brilliant collection of eye essentials offers long-lasting color and a dreamy, creamy feel when applied.
Chaos(vibrant cobalt blue matte w/slight floating pearl) is like a neon periwinkle blue. It's one of the shades I've been obsessing over this season and for UD to make it in a 24/7 liner basically makes my Summer complete. I thought it was more vibrant on the eye than on the arm swatch, and really made the neutral eye look stand out.
This liner comes in the standard Urban Decay 24/7 Glide-On Eye Pencil packaging and, like most of the others, is super soft, easy to apply and doesn't stray.
For more information on this collection, please see the Official Press Release.