Urban Decay BUILD YOUR OWN PALETTE Product Photos, Review, and Eyeshadow Swatches - PIC Heavy

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Brooke
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Right now I have a bit of (in the words of Rob Dyrdek) ridiculousness to share with you. It's not a bad sort of ridiculousness, but an "I got out of hand at the makeup store" type of ridiculousness.

Today, at the mall (Sephora AND Ulta) the new Urban Decay Build Your Own Palettes and new Eyeshadows were present. Oh.My.GoodGravyCharlieBown. I've heard the pros and cons on this product, so was on the fence about if I wanted one now, or if I wanted to wait until the whole palette deal was streamlined with Urban Decay. Well, I saw them in person and bought two. What does that tell you? (other than the fact that I have issues)....

Let's start off focusing on the palette. The palette itself is rather heavy, colorful, and is totally customizable. It retails for $18.00 and comes with an eye shadow (Walk of Shame, which is exclusive to this palette) and a travel size Good Karma brush.

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There have been complaints of the palette being too thick and bulky, but personally, I really like it! It suits Urban Decay's style and looks fabulous. In a perfect world, I'd love to see them make a palette that is able to hold more shades - though at that point they probably would want to make the shadows a little closer together for storage purposes.

A huge downside... freaking Walk of Shame is in every.single.palette. It's nice, you'll probably use the snot of it... but if you want more then one palette (like myself..oy) you'll end up with multiples. If you only want it in one palette, you can always pop out the extra Walk of Shame and put it into a pot to keep elsewhere (which is likely what I'll end up doing). I would eventually love to have a third palette, but will hold off from purchasing because I don't want a third Walk of Shame.

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What I'm sure Urban Decay will likely do, in the long run, is sell palettes sans Walk of Shame and discount it some. However, for the palette, shadow and travel brush $18.00 is a steal! (Considering the shadows alone are $18.00... but more on that later).

How does one pop in the shadows, you ask? It's a lot easier than I imagined. I thought you'd have to REALLY apply pressure to pop those suckers out of the pot, but... nope. Just press the bottom a bit and it comes right out, then snaps right in to the palette!

Step One: Buy Your Shadow (...well, that was pretty obvious...)

Step Two: Go ahead and remove it from the box (you know you want to)

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Step Three: Open that shadow and flip it over (directions are fun)

Step Four:  Remove shadow from the pot

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Step Five: Place into the palette. Repeat process with your other shadows ;)

Voila!  (side note... as I was saying Step One, Step Two...etc in my head.. I was totally singing the New Kids on the Block (or NKOTB to you youngins) song Step by Step lol)

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Good and bad news... the shadows pop into the palette easily and stay in. BUT. It's hard and kind of painful to get them out, especially if you're removing more than one... then your fingers really start to hurt.

As for the shadows... it's Urban Decay - so you know they're amazing. They even refined the formula and made it MORE amazing.

What the Sephora website has to say about the new Urban Decay Eyeshadows:

What it is:
Urban Decay’s groundbreaking new eye shadow formula.

What it does:
This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact.

The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Synthetic Fragrances
- Petrochemicals
- Phthalates
- GMOs
- Triclosan

What else you need to know:
The new assortment of shades features bestselling favorites, all new shades, and several shades previously available in past palettes. Packaging was inspired by NYC subway tokens; the chromed gunmetal compact with a clear window allows you to see your shade and pop your shadows out and into one of the new customizable palettes.

Which brings me to, everyone's favorite part - swatches!

In the first palette, shown above and again below because I love to be repetitive, the six shadows are - top row: Walk of Shame, Blunt, Secret Service; bottom row: Maui Wowie, Mildew, and Cobra.

(L-R: Walk of Shame, Blunt, Secret Service, Maui Wowie, Mildew, Cobra)

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For the second palette I chose - top row: Walk of Shame, Bordello, Last Call; bottom row: Freelove, Stray Dog, and Loaded.

(L-R: Walk of Shame, Bordello, Last Call, Freelove, Stray Dog, Loaded)

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I hope you enjoyed my beauty insanity. I will be doing a few EOTD looks with this, so I'll get that together and pop it all into one post. This should happen by next week, so stay tuned!!