The New NARS 2050 Fillmore Boutique

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NARS opens third boutique, second on west coast

NARS Cosmetics is excited to announce the opening of its third boutique. Located on historic Fillmore Street in San Francisco, the 700 square-foot free-standing boutique boasts a clean, modern design that calls to mind the brand’s iconic packaging.


LOCATION 2050 Fillmore Street, San Francisco, CA
tel: 415 757 2485 FEATURES

  • 700 square-foot retail space featuring walls and fixtures bathed in stark white with black accents, calling to mind the brand’s signature packaging
  • Boutique cash wrap in a red, high-gloss lacquer – the same shade as the brand’s iconic Jungle Red Lipstick
  • Interior includes clean, sharp lines met by dark stained wood floor and unique, full height framed make-up mirrors with illuminated lenses
  • 4 permanent makeup stations with boutique makeup artists personally trained by François Nars
  • LCD screens embedded in a seamless mirror rotating short films created by NARS
  • Fireplace featuring mantle made of antique marble
  • Unique 413 BLKR product line created especially for NARS boutiques – available at the NYC, LA, and San Francisco locations, as well as on
  • “François’ Favorite Things,” an eclectic mix of objects (rotated quarterly) that have inspired Nars over the years - including films, books, and photographs

OPENING: March 15th, 2013