SpaRitual introduces the Water Collection for Spring 2012

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SPARITUAL INTRODUCES WATER 2012 NAIL LACQUER COLLECTION

Portion of proceeds donated to Surge

Benefits Clean, Safe, Drinking Water

SpaRitual is pleased to introduce Water 2012 for spring, which is inspired by the creative flow of energy that travels through us, much in the same way water travels throughout the earth. The collection encourages us to listen to the undercurrents of our subconscious that allows positive thoughts, emotions, and creativity to rise to the surface of our conscious mind. Each nail lacquer also serves as a gentle reminder that protecting our natural resources for generations to come is vital.

The global water crisis does exist and as SpaRitual ritualistically supports an organization that is aligned with the brands environmental, health, and wellness platform, this spring they have chosen to collaborate with the organization Surge. 20% of proceeds of the Water nail lacquer collection will be donated to the organization whose mission is to deliver clean drinking water to those who are in need.

Surge, co-founded by Chicago-based activist Shilpa Alva, is a U.S. non-profit organization that improves access to clean, safe water for communities around the world that need this resource for drinking and cooking. Surge increases public awareness of the global water crisis through education and investment in sustainable solutions that can alter peoples’ lives worldwide.

"Water is a necessity that no one should have to live without and together we hope to make sure that everyone has access to clean, safe, drinking water. This is a valuable partnership for us because SpaRitual sees the importance of expanding our reach to enable clean water to be part of every community. “– Shilpa Alva, www.surgeforwater.org

“The Water Collection represents the importance it has for our physical wellbeing (up to 70% of the human body is composed of water) and our emotional health (it’s a proven fact that water provides soothing benefits). Sadly, communities around the world lack access to clean drinking water,” says SpaRitual founder, Shel Pink. “We’re pleased to be involved with Surge, and to support the foundation’s efforts to help provide clean, safe, drinking water worldwide.’’

As a philosophy-driven brand, SpaRitual is deeply committed to helping one person at a time whether it is through direct support of safe drinking water or by sourcing safe ingredients. SpaRitual’s Water 2012 lacquers are free of DBP, Toluene, Formaldehyde, and Formaldehyde Resin, and are formulated to compliment slow-beauty practices.

Water shades include:

Hidden Reef, a shimmering coral

Deep, an iridescent reflection of moonlight

Hidden Reef LoRes Bottle

Ripple Effect, a creamy & dusty mauve

Deep LoRes Bottle

Lucid, a lilac blue hue

Ripple Effect LoRes bottle

Undercurrent, a dark blue like the ocean floor

80414_B_Lucid

Ebb & Flow, a light aqua like the sky

80415_P_Undercurrent(1)

The complete collection is available February 1, 2012 and will retail for $10.00 each in fine salons and spas nationwide, including Spa Halekulani, Canyon Ranch, and the Mandarin Oriental. SpaRitual products are also available online at skinstore.com, beauty.com, and skincarerx.com

Ebb and Flow LoRes bottle

About SpaRitual - Founded by lifestyle futurist Shel Pink, SpaRitual fuses a mind, body, spirit connection with healing spa traditions to create a world of Slow Beauty. Specially sourced vegan, certified organic and fair trade ingredients from around the world are used to create SpaRitual products for body, hand and lifestyle. Our natural formulations never use synthetic dyes or parabens, and our vegan Nail Elixirs and Lacquers are also free of toluene, formaldehyde, formaldehyde resin and DBP. SpaRitual stays on the pulse of sustainability issues to ensure our products; processes and packaging are as environmentally responsible as possible.

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Our brand philosophy encourages women to understand beauty as a holistic connection to oneself and to the environment. Only by slowing down, can we allow our inner beauty to radiate outwards.