Pretty in my Pocket Partners with L'Oreal Paris to Bring Even MORE PERKS! (Because You're Worth It)

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By now you know that I've been on board with Pretty in my Pocket (as seen in the Allure Daily Beauty Reporter) as a Power Primper for over a year (view all primpish posts here). Over the last few months things have really started to take off and now PRIMP has partnered with L'Oreal Paris to bring exclusive mobile coupons (aka Perks) to you via the Pretty in my Pocket app. Perks are location based and can be scanned right at the cash register!

I am excited to announce the upcoming in-store launch of mobile beauty Perks starting Thursday, July 12 at select NYC locations. You can go to select stores in Manhattan (they are starting one city at a time) to redeem exclusive L'Oreal Paris Perks.

To celebrate, L'Oreal Paris sent me products and I will soon be revealing the Looks I created with the products they sent. Stay tuned to see the full goods (come back here on launch day!), but for now... a teaser...


The best thing about PRIMP is that you will be able to not only get Perks (coupons on products), but you can see Looks that correspond to the Perks so that you can re-create the look yourself - for less!


It's true that not everyone lives in the NYC area. But, I wanted you to know what you have to look forward to. PRIMP will be rolling out these perks to more cities and with more brands by the Fall!

The first step to accessing these perks is to download the app! Once you do be sure to follow me (duh) along with the other Power Primpers & Makeup Mavens.

Check out PRIMPS official post over on their blog and double check that you marked your calenders for July 12th! I can't wait to share more of this exciting collaboration with you!