ORLY Fall 2012 Collection - Fired Up

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ORLY Fired Up

Break free in fall 2012 with rich, high gloss shades

Set sprits ablaze this fall 2012 as ORLY introduces Fired Up - a dynamic collection created to showcase inner power. High gloss shades mimic the inner workings of the human body, providing a natural explosion of color. The collection ranges from fiery red and deep wine tones to bright accents of golden yellow and vibrant orange balanced by hues of pewter and chocolate brown. Lacquers in the Fired Up Collection offer a dynamite seasonal touch of color to fingers and toes.

The six lacquers in the Fired Up Collection include:


Glow: Taupe Crème

Flare: Pale Gold Shimmer

Flicker: Rust Duo Chrome Shimmer

Ignite: Red Crème

Smolder: Deep Wine Shimmer

Rapture: Chocolate Brown Crème

All ORLY Nail Lacquers including the Fired Up Collection are free ofDBP, Toluene and all traces of Formaldehyde and Formaldehyde Resin.

The Fired Up Collection Lacquers will be available starting September 2012 for $8.50 each. ORLY Nail Lacquers and Treatment products are available at orlybeauty.com, Sally Beauty, Ulta and other purveyors of beauty throughout the U.S. and in over 100 countries worldwide.

Jeff Pink founded ORLY in 1975 with a simple idea: to innovate natural nail care. By creating leading-edge products and tools designed not only to beautify, but to respond to the needs of salon professionals, ORLY’s beauty experts have redefined nail care and nail fashion. ORLY’s dynamic color palette includes over 150 Lacquer shades that are completely free of DBP, formaldehyde and toluene. As much a trendsetter as a nail care innovator, ORLY also introduced the first-ever iconic nail look: the Original French Manicure® and reinvented Lacquer application with the award-winning Gripper Cap™. ORLY embodies quality that beauty professionals in over100 countries worldwide rely upon.