Living Proof Introduces Its Next Generation Frizz-Fighters

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New Frizz for a frizz-free life

What happens when the smartest biomedical minds in the world tackle frizz? Frizz (No Frizz) – a collection of care and styling products containing the biggest breakthrough in anti-frizz technology in 30 years. Frizz is powered by Living Proof’s miracle frizz-controlling molecule, OFPMA (PolyfluoroEster), to do what silicone and oil can’t: block humidity without weighing hair down, even on the most humid days. Whether on curly, wavy, or straight hair, OFPMA forms an exquisitely thin, weightless shield around each strand that is 70% more effective at blocking humidity than silicone. The same technology repels dirt and oil, so hair stays cleaner, longer— weightlessly smoothing, humidity-blocking, frizz-conquering.


Now, the company that revolutionized the beauty industry with its breakthrough launch of Frizz in 2009 has done it again with the re-introduction of Living Proof Frizz – a refined and advanced collection that makes living a frizz-free life even easier!

The New Frizz Styling Collection:
The Frizz Styling Collection has been streamlined to two high-performance options that can be used to create any style and stop frizz: a Weightless Styling Spray and a Nourishing Styling Cream. Both products weightlessly block humidity while smoothing and conditioning hair without buildup. Both are silicone and oil free and safe for color and chemically treated hair. (Apply liberally for maximum frizz-fighting and beautiful, shiny hair.)

Weightless Styling Spray– The lightweight spray, which is especially suited for fine hair, is an extremely versatile formula that dries fast and leaves hair with incredible shine. Available in two sizes: $36 (6.7 oz), $24 (3.4 oz)

Nourishing Styling Cream – The new, super-emollient cream formula is perfect for all hair types – it provides optimum frizz-reduction and even more conditioning benefits, yet never leaves hair feeling greasy or heavy. Available in two sizes: $36 (8 oz), $24 (4 oz)

The Frizz Hair Care Collection:
Living Proof also has the perfect hair care regimen to complement the styling collection and address the specific needs of hair prone to frizz – dryness and damage. Frizz Shampoo, Frizz Conditioner and Frizz Leave-In Conditioner is a daily hair care range for all hair types, incorporating a new delivery system that actually allows OFPMA to remain in the hair after rinsing. In fact, after five uses, almost 1/3 as much OFPMA remains in the hair as with the leave-in styling products, ensuring continued frizz-fighting power even before you style.

For the smoothest, most vibrant hair, use daily with your preferred Frizz styling product for a one-two punch that knocks out frizz for up to 48 hours.

FrizzShampoo – Developed with OFPMA and SLMI, a gentle, sulfate-free surfactant, this shampoo removes any trace of dirt or oil without stripping the hair. Frizz Shampoo is the perfect choice for everyday cleansing for all hair types, including color-treated hair. Available in two sizes:$24 (8 oz), $12 (2 oz)

FrizzConditioner –The natural companion to Frizz Shampoo, the OFPMA helps shield hair with a weightless layer to ensure it is left incredibly soft and hydrated with a light, smooth, vibrant finish. Available in two sizes:$24 (8 oz), $12 (2 oz)

FrizzLeave-In Conditioner – This convenient, on-the-go formula combines OFPMA with lightweight glycerin as the key moisturizing component instead of heavy oils, making it one of the only oil-free, silicone-free, leave-in conditioners available on the market. $24 (4 oz)

Want it all? Then try Living Proof’s frizz Discovery Kit containing 2 oz bottles of Frizz Shampoo, Conditioner and Nourishing Styling Cream, as well as a sample packette of frizz Leave-In Conditioner. $29 ($36 value)

AVAILABILITY: frizz is available at Sephora, QVC, Ulta, Nordstrom, Macy’s and

Living Proof is the ultimate beauty braintrust, a company of scientists from some of the world’s leading university and research laboratories working together with beauty experts towards one simple goal: to rethink conventional beauty wisdom and create products that live up to their promise. Living Proof set out to create the first R&D-based beauty company intent on scientifically re-thinking the basic causes of beauty problems and creating new molecules and breakthroughs to outsmart them.