Introducing: NARS Pure Radiant Tinted Moisturizer SPF 30/PA+++

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NARS founder and creative director François Nars is famous for his no-rules approach to makeup application. But when it comes to what lies beneath, his philosophy is clear: Skin should shine through makeup.

NARS Pure Radiant Tinted Moisturizer Campaign - lo res

To that end, NARS Cosmetics went about creating a tinted moisturizer unlike any other — a complexion perfecting fluid with anti-aging and skin-brightening benefits. Introducing Pure Radiant Tinted Moisturizer SPF30/PA+++.

Infused with naturally derived ingredients that instantly hydrate and even skin tone, Pure Radiant Tinted Moisturizer SPF30/PA+++ has been shown to reduce the appearance of discoloration and dark spots with regular use for a clearer and brighter complexion. The luxurious, oil-free formula obscures the appearance of lines, wrinkles, pores and other imperfections while providing a translucent veil of broadspectrum sun protection.

NARS Pure Radiant Tinted Moisturizer 3 group - lo res

The buildable formula can be used as an alternative to foundation — on weekends, when a more casual look is desired, or in summer, when a lighter consistency is preferred — or in combination with Powder Foundation for those who want more coverage and added hydration. As a result, skin is soft and smooth to the touch. It looks natural and glowing. Almost bare, but better.

The key to its effectiveness lies in ingredients derived from the waters of François’ beloved French Polynesia, where he spends much of his time on his island in the region. These ingredients include Kopara, natural polysaccharides that hydrate, condition and help encourage natural cell renewal; Oceana Saffron, a plant known for its antioxidant and soothing properties; and Galaxaura, a red deep-sea algae found in the islands’ lagoons that is known to be rich in calcium, vitamins A and E, and beta-carotene. Also included in the formula: sea water and Ascorbyl Glucoside, a vitamin-C derivative that brightens and protects the skin against free-radical damage, to revitalize and re-mineralize the skin.

Pure Radiant Tinted Moisturizer SPF 30/PA+++ boasts a 100% naturally derived fragrance of Peony, Violet and Rose Water. And because sun protection is essential to maintaining the health and youthful appearance of the skin, it includes SPF 30 to protect against UVB rays, and PA+++, the highest index level of protection against UVA damage. After four weeks of regular use, 84% of testers felt that their skin was more radiant and luminous. 81% felt the product smoothed out the surface of their skin, and 90% felt the product gave them a healthy glow.*
* Based on a clinical test

Pure Radiant Tinted Moisturizer SPF30/PA+++ is available in nine shades to complement all skin tones.

1 Finland
Lightest with a neutral balance of pink and yellow undertones

2 Alaska
Light with a neutral balance of pink and yellow undertones

NARS Finland Pure Radiant Tinted Moisturizer - lo res

3 St. Moritz
Medium with a neutral yellow undertone

NARS Alaska Pure Radiant Tinted Moisturizer - lo res

4 Annapurna
Medium with a neutral peachy undertone

NARS St Moritz Pure Radiant Tinted Moisturizer - lo res

5 Cuba
Medium with a neutral balance of pink and yellow undertones

NARS Annapurna Pure Radiant Tinted Moisturizer - lo res

6 Malaga
Medium dark with warm caramel undertones

NARS Cuba Pure Radiant Tinted Moisturizer - lo res

7 Seychelles
Medium dark with golden olive undertones

NARS Malaga Pure Radiant Tinted Moisturizer - lo res

8 Martinique
Medium dark with warm red undertones

NARS Seychelles Pure Radiant Tinted Moisturizer - lo res

9 Polynesia
Dark with warm chocolate undertones

NARS Martinique Pure Radiant Tinted Moisturizer - lo res
NARS Polynesia Pure Radiant Tinted Moisturizer - lo res

Q & A with Francois NARS

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1. How did you incorporate French Polynesia into the Pure Radiant Tinted Moisturizer SPF30/PA+++?

I love being at my home in French Polynesia, so I wanted to bring as much of the islands into this product as I could. The Galaxaura, for instance, is a mineral-rich, deep sea algae that grows in the warm tropical waters of the Polynesian islands’ tidal zones.

2. How is Pure Radiant Tinted Moisturizer SPF30/PA+++ different from other tinted moisturizers?
It has a serum-like consistency and feel, which is really unique. We’ve also added anti-aging ingredients for preventative measures greater than those found in just a simple moisturizer. And we’ve included more broad-spectrum sun protection than typical tinted moisturizers — SPF 30 versus the usual 20 or 15 — and PA+++, the highest index measurement of protection against UVA rays.

3. What kind of a finish does Pure Radiant Tinted Moisturizer give the skin?
Pure Radiant Tinted Moisturizer is super sheer and translucent. It just gives skin a beautiful, healthy glow. Like your natural skin, but brighter, fresher and healthier-looking than ever before.

Pure Radiant Tinted Moisturizer SPF 30/PA+++ $42
Available in nine shades
Available: February 1, 2012 at nordstrom.com