Introducing MAC Me Over!

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M·A·C Me Over!

Available August 25, 2011 through September 2011

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M·A·C ME OVER!
This season, our most epic casting call ever – a sweeping search far beyond the superficial for the essence of what makes M·A·C people beautiful. An online contest ensued, with thousands of hopefuls submitting a photo or video, each asked to finish this statement: M·A·C Me Over! because.... We found them magnificent, interesting, sometimes chic, and always unique! James Gager, Senior Vice President, Creative Director for M∙A∙C, picked six stars that best express the M·A·C Me Over! Motto – Style, Heart and Soul – to be the face of M·A·C Fall Colour around the world. Whether boy, girl, black, white, 18 or 80, each will be emblematic of one of our three different Fall looks: M·A·C Basics, featuring our Artists’ favourite Nudes and Pinks, including old favourites and new limited-life shades; the other two go bold, one with trend-based shades while the second plays it cool-toned, style-forward. AND there are fabulous user-friendly brushes: a new 211 Pointed Liner Brush as well as a limited-time bring back, the 226 Small Tapered Blending Brush. M·A·C Me Over! is the style, heart and soul of who we are!

M·A·C ME OVER!
M·A·C TRANSFORMS SIX UNKNOWN TALENTS WITH HEART, STYLE & SOUL TO BE THE FACES OF OUR FALL COLLECTION
Call it “reality beauty,” street style chic, or just one great big, lip-glossy kiss to our fans: For Fall 2011, six unknown talents – selected from massive amounts of entries for their inimitable style, heart, and soul – will be the faces of our
three-part Fall Colour Collection. These extraordinary five ladies (and one gallant guy!) help celebrate our enduring credo of All Ages, All Races, All Sexes, and serve as shining examples of the power of makeup artistry and its amazing ability
to transform.

Back in November, we launched M·A·C Me Over! online, a revolutionary call to M·A·C addicts across the nation to tell us why they deserved to be the new faces of the brand. It was no easy task to narrow down so many gorgeous entries, but six sassy and spectacular individuals truly stood out. They were flown to New York City to experience a superstar level photo shoot and collaborative makeover with industry luminaries such as world-renowned photographer Michael Thompson, A-list stylist Paul Cavaco, hair guru Serge Normant, makeup artist Brigitte Reiss-Andersen, and of course, our very own Creative Director of M·A·C Cosmetics Worldwide, James Gager, who oversaw the project from its inception and hand-selected the winners.

These fresh faces will help us tell this year’s Fall Colour Story, which includes M·A·C classics, a nude and pink collection comprising our artists’ favorite shades and new limited-life shades; the other two go bold, one with trend-based blackened shades while the second plays it cool pastel.

ABOUT M·A·C COSMETICS
M·A·C (Make-up Art Cosmetics), a leading brand of professional cosmetics, was created in Toronto, Canada in 1984 and is part of The Estée Lauder Companies, Inc. The company’s popularity has grown through a tradition of word-of-mouth
endorsement from makeup artists, models, photographers and journalists around the world. M·A·C is now sold in 76 countries worldwide. Become a M·A·C fan at facebook.com/maccosmetics. View M·A·C YouTube and follow our M·A·C Artists
on http://www.macartiststweets.com/. For a M·A·C location visit maccosmetics.com.

M·A·C Me Over! Available August 25, 2011 through September 2011