FRESH TURNS 21
Fresh celebrates a milestone birthday with visual storytelling
(set to launch Fashion’s Night Out on Thursday, September 6, 2012)
In 1991, Lev Glazman and Alina Roytberg founded Fresh with the creation of a small set
of opulent Oval Soaps. With their addictive fragrances, luxurious formulas, and delicate
hand-wrapping topped with a precious stone, these soaps were the start of something
In honor of its birthday this year, Fresh is partnering with artist and illustrator R. Nichols,
whose designs have graced the shelves of Barneys New York and Neiman Marcus, for
a special anniversary campaign and Oval Soap series. To commemorate the brand’s
beginning, Nichols designed playful graphic representations of three iconic Fresh scents:
Sugar, Patchouli, and Hesperides Grapefruit. These custom illustrations will be featured
on the vibrant metallic packaging of the Oval Soaps as a whimsical twist on the original
wrapping. The limited-edition soaps will be sold individually or can be packaged together
as an exclusive anniversary gift set.
In addition to this archival soap collection, Nichols designed chic Sugar, Patchouli, Hesperides Grapefruit, and Sake-themed note cards, as well as a festive “Fresh Turns 21” logo featuring silhouettes of Founders Lev and Alina.
The Fresh® Turns 21 Oval Soaps ($15 each) and Stationery ($22 for set) will be available for a limited time at Fresh® stores and Fresh.com in September 2012.
About R. Nichols
R. Nichols is an artist who began his business 14 years ago – in the dark windowless basement of his parents’ home. He wasn’t padlocked down there or anything – he was allowed to come out. Finding himself searching for a career and purpose, he drew on his 6th grade skills (cutting and pasting) and created some tiny collages which in turn became a small line of greeting cards.
He took his tiny collection of stationery and pounded the pavement, knocking on doors. He found that the doors were opened, and R. Nichols began appearing on the shelves of Neiman Marcus, Barneys, Gump’s and many more.
The R. Nichols Shop opened it’s retail doors in November, 2008. No matter what he is doing, R. Nichols always strives to maintain his mission – which is to create joy, if only in small ways.
In 1991, Lev Glazman and Alina Roytberg, Fresh Founders, set out to create the perfect artisanal soap. The launch of the now iconic Oval Soap Collection sparked their passion for developing products that are as indulgent as they are effective.
It was Lev and Alina’s passion and clear vision that made Fresh the first company to pioneer the use of natural ingredients like sugar, milk, soy, and rice in modern day beauty treatments. They continue to launch brilliant beauty innovations, seeking out unique, natural ingredients used in time-honored rituals from across the globe.
Today, Fresh is sold around the world and carries a full line of lifestyle products spanning fragrance, skincare, bodycare, makeup, haircare, and home. In 2000, Fresh partnered with luxury leader LVMH, gaining invaluable access to decades of experience in research and development and expertise in the global prestige market. Lev and Alina are still intimately involved in the development of every product. Trusting their instincts and responding to their own genuine needs, they consistently keep Fresh ahead of the curve.