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The L’Oréal Paris Colour Riche Collection Exclusive La Vie en Rose Lipcolour ($5.99 // Target) shades are a line of six pink toned lip colors inspired by the brand’s most iconic spokeswomen – Liya Kebede, Jennifer Lopez, Doutzen Kroes, Julianne Moore, Eva Longoria and Blake Lively. Each pink is customized to complement each woman’s unique personality and are said to be “rich matte shades formulated with pure color pigments, velvet spheres & jojoba oil for beautiful matte pink lips with a luxuriously creamy, soft feel”.
These shades are more beautiful on than I anticipated (lip swatches below). I was a little weary because they were so vibrant in the tubes and wasn’t sure how comfortable they’d be and wear as mattes. Luckily the formula, IMO, is more of a “glossy” demi-matte and isn’t as saturated as I thought. The pigment is definitely there and when you apply these shades they’ll apply evenly, but they’re much more comfortable and wearable than most mattes of similar colors. These wore for about 3-4 hours on me if I wasn’t eating a meal and the deeper of a shades left a very slight tint.
Of course, the demi-matte factor being a love for me, might not be a love for you… but I will say if you’re looking for a wearable, semi-matte pink shade with enough pigment to feel like you’re wearing a bold color but on a comfortable level – these are for you.
The L’Oréal Paris Colour Riche Collection Exclusive La Vie en Rose Lipcolour shades are available now at all mass, food and drug store retailers where the MSRP is $8.99 each. At Target they’re only $5.99 each. 😉
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