It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette Swatches + Review

Press Sample/Affiliate Links

We’re witnessing the continuation of the IT Cosmetics Superhero makeup dynasty… a limited edition eye shadow palette with shades to complement the must-have, ever-so-famous Superhero Mascara. I’m talking about the (deep breath, it’s a long one) It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette($42.00 // ULTA Beauty).

The IT Cosmetics Superhero palette comes wrapped securely in extra cardboard and a Styrofoam wrap to keep it safe from shattering. The shape of the palette itself is hourglass and is matte black in color with silver print.

Inside the palette is an hourglass shaped mirror with the a quote from the founder and CEO Jamie Kern Lima which reads “You’re a #RealSuperhero! xoxo Jamie”. There are also 12 eye shadow shades – 3 eye foundations, 3 Superhero Nudes, 3 Superhero Neutrals and 3 Superhero Liners.

Superhero Nudes
Confidence, Limitless, Powerful, Aura

Superhero Neutrals
Pow!, Unstoppable, Superstar, Fearless

Superhero Liners
Magical, Bold, Daring, Superhero

I found all of the shades to be very pigmented, even in one swipe and without a primer (though I personally need primer in order for these shadows to stay on my oily lids). Particularly with the eye foundations I would caution you to apply with a light hand because I actually managed to over-do it the first time. Even after swatching I didn’t expect them to apply to my lids with so much opaqueness. I was pleasantly surprised (and luckily it was easy to fix!). When worn with primer all of the shadows last all day without fading or creasing.

The swatches below are done dry on bare skin (no primer):

IT Cosmetics recommends using their Heavenly Luxe No Tug Dual Eyeshadow Brush #5 (which is a long-time favorite of mine… I have at least 5 or 6 of them!). It’s perfect for applying to the lid, crease or under the brow as well as lining with the shadows and smudging under the lower lash line.

Hopefully this palette is a sign of many more IT Cosmetics Superhero products to come! #MustOwnThemAll!

The IT Cosmetics Superhero Eye Transforming Anti-Aging Super Palette retails for $42.00 and is currently available online at ULTA Beauty. In store availability is listed as September 2016 but the palette released early online, so make sure you check with your local retailer on when they plan to put this out as this is a limited edition product.

*Press Sample/Affiliate Links

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