OPI Partners with The Coca-Cola Company to Release New Limited Edition Nail Lacquers
OPI announces the launch of nine new limited edition nail lacquers inspired by some of the most recognized brands of The Coca-Cola Company. Coca-Cola by OPI offers a range of colors and hues representing everything from classic red for Coca-Cola to metallic silver for Diet Coke, dark red and black for Coke Zero, black cherry for Cherry Coke, cream and warm pink for Vanilla Coke, shimmering citrus green for Sprite and glitter-packed orange and deep purple for Fanta Orange and Fanta Grape.
“I have always believed that wearing nail lacquer can change your look – and your outlook,” remarks Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “Both OPI and Coca-Cola truly deliver happiness in a bottle to consumers looking for an iconic product of the highest quality. The nine shades in this collection represent not only bestselling Coca-Cola Company products, but also the styles of the women who enjoy them – from classic and glamorous to hip and trendy!”
Coca-Cola by OPI includes:
Coca-Cola Red (inspired by Coca-Cola)
Classic red – always in style, always perfect.
The Coca-Cola 10 Pack of Style is a set featuring eight shades (Coca-Cola Red, You’re So Vain-illa, Sorry I’m Fizzy Today, Get Cherried Away, My Signature is “DC,” Today I Accomplished Zero, Green on the Runway and A Grape Affair) in mini bottles along with a mini OPI Top Coat and a mini OPI Original Nail Envy.
Coca-Cola by OPI will be available in both nail lacquer and GelColor formulas beginning June 2014. Nail lacquer shades each feature OPI’s exclusive ProWide™ Brush and will retail for $9.00 ($10.95 CAN) at Professional Salons, including Beauty Brands, beautybrands.com, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com. The 10 Pack of Style mini pack will retail for $24.95 ($29.95 CAN). GelColor is an in-salon, professional service only. Prices depend on the salon and range from $28 – $38 for a manicure and $35 – $45 for a pedicure.
“We are thrilled to partner with OPI – a brand that, like Coca-Cola, exudes optimism,” says Kate Dwyer, Group Director, Worldwide Licensing, The Coca-Cola Company. “It gives us another opportunity engage an important trendsetting audience and help further build favorability for our brands.”
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS, become a Facebook fan, and share Coca-Cola inspired manicures using the hashtag #OPICokeStyle.
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI introduced color in 1989, rebranding the nail category. Today, OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application, as well as a trademarked, iconicbottle and ergonomic cap. Currently, OPI is available in over 100 countries and offersa full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools and acrylics. In addition, OPI offers more than 100 GelColor shades. With over 30 patents, OPI remains at the forefront of research and development in the nail care industry, setting new trends in both color and texture. OPI places a strong emphasis on corporate social responsibility by raising funds and awareness for numerous charities through retail partnerships and grassroots philanthropic initiatives.
About The Coca-Cola Company:
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.