Color Me Carrie!
Nicole by OPI Announces Partnership with
Country Superstar Carrie Underwood for 2014
Nicole by OPI launches 14 new nail lacquers inspired by award-winning recording artist Carrie Underwood. This collection features a colorful mosaic of hues in a variety of finishes, including pink, red and coral crèmes; chunky and textured glitters in gold, silver and white; and rich eggplant and khaki green shades.
“Carrie is the perfect partner for Nicole by OPI. Her music evokes powerful emotions in its listeners, and we wanted to give fans a way to express their feelings through color,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “In working closely with Carrie, we came up with 14 nail lacquers that truly encapsulate her soulful spirit and showcase different facets of her personality – from softer pastels and dark sultry shades to playful glitters.”
The Carrie Underwood Collection includes:
Carrie’s own gold record signature shade.
Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. This limited edition collection will be in newly designed bottles featuring the NEW Nicole logo. These shades will be available January 2014 for $7.99 each at retailers including select CVS, Duane Reade, HEB, Kroger, Kmart, Ulta, Walmart, Fred Meyer, Meijer, and Harmon locations. In Canada, these shades will be available for $10.99 each at Shoppers Drug Mart, Target Canada, Walmart Canada, Jean Coutu, London Drug, and Loblaws.
About Nicole by OPI:
Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based on OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers. Known for its celebrity collaborations and partnerships, the brand invites consumers to be creative and confident by expressing themselves through color. Currently, Nicole by OPI range boasts over 120 shades, including retailer-exclusive lacquers, and serves as the color authority for the younger demographic.
About Carrie Underwood:
Since releasing her debut album in 2005, Carrie has sold over 15 million albums and placed 17 #1 singles on the charts, 8 of which she co-wrote. Her current album, Blown Away, made history by debuting at #1 on Billboard’s Top Country Albums Chart, making Carrie only the second country artist in the 47-year history of the chart to have each of their first four albums debut at #1. The now Platinum-selling Blown Away album also debuted at #1 on the all-genre Billboard 200 chart, making Carrie only the second country artist in history to have three consecutive albums debut at #1. She is a six-time GRAMMY® winner, a two-time Academy of Country Music Entertainer of the Year, a three-time Country Music Association and ACM Female Vocalist winner, and a proud member of the Grand Ole Opry.