IT Cosmetics Vitality Lip Flush Butter Gloss Swatches & Review

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IT Cosmetics has a new gloss on the block! The Vitality Lip Flush Butter Gloss has landed with six shades to choose from – Naturally Pretty, Pretty in Pink, I Believe, Ruby Slippers and today’s post of Perfect Nude & Joyful.

What the IT Cosmetics website says about Vitality Lip Flush Butter Gloss:

Vitality Lip Flush Butter Gloss With Hydrating Anti-Aging Collagen, Peptides, Hylauronic Acid, Plum Oil, Cherry Oil, Shea Butter, Avocado Oil, Argan Oil, Jojoba Oil & Antioxidants. Developed to give that long-wear flush of naturally pretty shine of color and the anti-aging hydration of a super-luxe treatment lip gloss serum.

Perfect Nude – a creamy, peachy nude

Joyful – a MLBB rosy nude

These glosses are not only stand out glossy, but they’re creamy, beautiful and are 100% not sticky. I love a gloss that doesn’t make my lips feel like they are molded together with goo!

The applicator is sort of like a doe-foot sponge applicator on steroids. It’s a little bigger with an angle. A little awkward at first but very easy to get the hang of. It helps that these glosses smooth on with little effort.

IT Cosmetics Vitality Lip Flush Butter Gloss retails for $24.00 and is available at, and

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