OPI Marks 50 Years of Bond 007 with Holiday Lacquers Inspired by Skyfall
This holiday season, OPI celebrates the 50th Anniversary of a fellow world icon – James Bond – appearing in Skyfall. Starring Daniel Craig and Javier Bardem, this highly-anticipated twenty-third installment opens in theaters nationwide on November 9, 2012.
Inspired by the film’s blend of glamour and danger, OPI launches Skyfall Collection, featuring twelve limited-edition nail lacquers for Holiday 2012. “OPI is thrilled to work with EON Productions to celebrate 50 years of the style, swagger and mystique associated with Bond 007,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “From metallic and glitter finishes to jewel tones and even a jet black, these lacquers capture the film’s sophisticated and glamorous look.
“Watch for Bérénice Marlohe wearing two Skyfall Collection shades in the film,” adds Weiss-Fischmann. “With Skyfall, a rich maroon, painted on top of the nail and GoldenEye, a shimmering gold, painted on the undersides, Marlohe’s luxurious manicure will be the one to try this holiday season.”
The Skyfall Collection features six shades that play off the movie’s seductive theme, and another six that offer a more dangerous look, including:
All eyes will be upon you when you wear this glorious gold.
This limited edition promotion will be available beginning October 2012 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($9.95 CAN) suggested retail for each Nail Lacquer.
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
ABOUT EON PRODUCTIONS
EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the US based company that co-owns, with MGM, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising. EON Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films. The 007 franchise is the longest running in film history with twenty-two films produced since 1962. Michael G Wilson and Barbara Broccoli took over the franchise from Albert R ‘Cubby’ Broccoli in 1995 and have produced some of the most successful Bond films ever including CASINO ROYALE and QUANTUM OF SOLACE. They are currently producing the 23rd film, SKYFALL.