MISSHA Beautifies the Runway at New York Fashion Week
For Behnaz Sarafpour Spring 2013 Collections
New York, NY (September 7, 2012) – Missha makes its debut at New York Fashion Week at the Behnaz Sarafpour Spring 2013 Collections presentation on September 7th. The Jane Hotel’s Ballroom sets the perfect backdrop for Behnaz Sarafpour’s collection which consists of pieces with a romantic and art nouveau influence. Missha compliments the looks with a palette of soft and ethereal colors from the new 2012 F/W Makeup Collection. The F/W 2012 palette consists of brown, gold and grey for the eyes with a rosy beige tone for the lips – a palette that exudes chic femininity.
This is the first time the brand has participated in New York Fashion Week and it is a natural partnership for the two brands who share a similar aesthetic. Behnaz Sarafpour says, “I think we both have a very modern, and yet feminine sensibility that compliment one another.”
Missha is working with celebrated makeup artist and industry expert, Val Garland, to create the looks for the show. It is the first time the brand will work with Garland, who has worked with everyone from Lady Gaga to Kate Moss, and is a legend in backstage beauty for the likes of Giambattista Valli and Moschino.
Garland and her team of experts will grace the models with Missha’s signature product, the M Perfect BB Cream, to provide the perfect coverage. To compliment the spring collection’s color palette, which consists of a mix of black as well as soft ethereal colors, a combination of beige, gold and brown from Missha’s extensive collection will be used to showcase the natural and subtle look on the faces.
Missha’s origins lie in the internet site Beautynet.co.kr, which was created in the year 2000. Missha is a brand that stays true to the nature of the internet by getting closer to customers by reducing the distribution chain and actively exchanging information with the customers through different levels. Missha is a strictly pro-consumer brand that is made through suggestions and criticisms by over 1.8 million customers who make Missha what it is today. Missha does not follow the stereotypical thinking that cosmetics should be expensive in order to appeal to the senses. It is Missha’s sincere belief that cosmetic products should be of the highest quality while maintaining affordability and value.