and FUN PALETTES
(Because being one-dimensional is boring.)
The Skinny: Urban Decay’s edgy brand of beauty has three ingredients: femininity, danger and fun. Introducing three zip-up, clutch-style eyeshadow palettes designed to evoke each one of these elements of Urban allure. Reflect the different sides of your personality with one (or all three!) of these palettes: we completed each with a coordinating Lip Junkie Lip Gloss.
Hype: “The most interesting women I know are feminine in their own way, have a dangerous side to them, and are always fun,” says our founder, Wende Zomnir. Inspired by these independent beauties, we put a little bit of femininity, danger and fun into everything we make. Why not create a trio of palettes each showcasing one aspect of Urban beauty?
Nice Package: Proof you can have both beauty and brains, each of these zip-around palettes open to reveal a magnetic platform of eyeshadows with a mirror and a coordinating Lip Junkie Lip gloss. Remove the eyeshadows and throw in some cash, your phone and an ID for a purse-free night out!
Break It Down: All three palettes contain six mind-blowing eyeshadows reformulated with our new Pigment Infusion System™. The high-tech formula keeps the blendable, velvety soft, long-lasting color on your eyelids and off of your cheeks.
The FEMININE palette’s sultry, yet soft shades vary from shimmering neutrals to smoky hues:
AC/DC – smoky greyish purple
BORDELLO – pale mauve with gold micro-glitter
GUNMETAL – dark metallic grey with silver micro-glitter
HIJACK – deep metallic teal
LOST – medium metallic brown
*SKIMP – light peachy pearl
WALLFLOWER LIP JUNKIE LIP GLOSS – nude creamy pink
The DANGEROUS palette features bewitching deep jewel tones and seductive neutrals:
*ACE – deep grey/blue shimmer
*DEEPER – metallic dark brown with bronze pearl
EVIDENCE – deep navy blue
GRAVITY – deep violet with multi-colored micro-glitter
LOADED – deep metallic emerald
MUSHROOM – warm pale grey
NAKED LIP JUNKIE LIP GLOSS – pinky neutral
The FUN Palette offers shades perfect for experimenting with color and creating upbeat
every day looks:
*DEEP END – bright teal shimmer
FISHNET – bright pink with purple shift
FREAKSHOW – deep royal purple pearl
MAUI WOWIE – metallic golden beige with silver glitter
STRAY DOG – cool metallic ash brown
SELLOUT – pinky Champagne
MIDNIGHT COWBOY LIP JUNKIE LIP GLOSS – sheer nude sparkle
The Feminine, Dangerous and Fun Palettes (SRP $36) are available at Sephora, ULTA and select Macy’s. Or, online at Sephora.com, ulta.com, macys.com, beauty.com and urbandecay.com.