Introducing Bobbi Brown Long-Wear Foundation – Official Product Information & Photos


The best thing about Long-Wear Even Finish Foundation SPF 15 is that no one will know you’re wearing it. Unlike most long-wearing foundations that look cakey or mask-like, this unique formula looks completely natural. It’s ultra comfortable, hydrating and offers medium to full coverage for up to 12 hours.

A long-wear foundation with a natural-looking finish had been at the top of Bobbi’s wish list for a long time. To bring this vision to life, she and her team tested over ten different versions of the formula to strike the perfect balance of film former, pigment levels and emollients, which moisturize and keep the skin looking fresh. After tweaking the ingredient
levels for months, they hit on the perfect balance of finish and wear, and came up with a formula that provides flawless, natural coverage from morning to night.

This foundation is tailor-made for anyone who has oily skin or who lives in a warm, humid climate. Pair it with any of our oil-free moisturizers and you can count on your skin looking fresh and flawless, from morning to night.

How It Works
Treated pigments in the formula are suspended in an emollient gel, creating a silky and lightweight texture that looks completely natural and stays color-true.

The perfect ratio of emollients blended with a film former sets this long-wear formula apart, giving it a lightweight, unique texture, so that skin looks and feels like skin for a full 12 hours – without ever feeling dry or taut.

A “soft focus” effect evens the skin tone and provides an immediate reduction in the appearance of lines, wrinkles and pores.

Glycerin and Shea Butter keep skin feeling hydrated throughout the day.

To protect skin against future damage, the formula contains broad spectrum UVA/UVB SPF 15 and anti-oxidant Vitamins C and E.

Coverage is breathable, flexible and truly compatible with skin.

Long Wearing
95% reported that it looks fresh and flawless all day
90% found that it stays color-true from morning to night / found it doesn’t change color

Natural, Poreless Finish
92% thought that it looks natural
79% found that it minimizes the appearance of pores
84% described a lightweight feel upon application

80% reported that it left skin feeling moisturized throughout the day
90% found that it absorbed oil and helped control shine

Comfortable Wear
86% described a comfortable feel on skin upon application
90% found that it feels fresh all day

Apply Long-Wear Even Finish Foundation SPF 15 with the fingers, a sponge, or foundation brush, focusing on particularly oily or red areas around the nose, mouth and forehead.

Available: September 2012 at all Bobbi Brown Counters and at SRP $47.00

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