Introducing Rouge Dior Nude Featuring Grege #169 to Support Free the Children – Official Product Information & Photos

Rouge Dior Nude Lipcolor
Featuring Rouge Nude Lipcolor in Grège #169
To Support Free the Children

The new Rouge Dior Nude Lipcolor collection introduces a “lipstick as the
new blush” concept, featuring eight radiant shades perfectly formulated for
a warm, flush effect on the lips. From light beige to more intense tones of
rosewood and brown, each lipcolor creates a luminous finish emblematic of
Dior femininity.

The Formula:
The lip balm care formula is boosted with hydrating, replumping and
redefining active ingredients for continually soft and supple lips. In
addition, Rouge Dior Nude contains the same natural pigments as the Nude
foundation for a perfect complement. As a result, lips are instantly
hydrated and plumped while the range of shades illuminate the face with a
glowy, semi-transparent finish.

Natalie Portman and Free The Children:
Dior has created a special shade of Rouge Nude Lipcolor, Grège #169 in
support of Natalie Portman’s new partnership with the children’s charity
Free The Children (www.freethechildren.com). The mission of Free The
Children is to help children confronted with poverty and exploitation and
to free them of the notion that they are helpless to change the world. All
proceeds from Grège #169 will go to Free The Children to support a study
grant fund for the secondary education of girls in Kenya.

“I chose the color Grège because it’s the one I’d pick to wear myself,”
says Natalie Portman. “The number contains different dates that are
important to me and my family.” Grège is also emblematic of the flagship
color of the New Look imagined by Christian Dior in 1947.

Since its creation in 1947, the House of Dior has shown commitment to major
causes, a philosophy that Christian Dior defended with great conviction.
Dating back to couture shows held in aid of the Red Cross, like the show at
Blenheim Castle in 1954, as well as others in aid of cancer research. Today
the House of Dior honors this tradition by actively supporting one of the
causes represented by Natalie Portman.

Shades:

Trompe L’oeil #123
Grège #169
Indiscrete #228
Swan #263
Trench #319
Charnelle #459
Twill #618
Esquisse #683

MSRP: $32.00

Availability: September 2012, Dior.com

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