Anyone remember “Calgon, take me away“? I was a lot younger when that saying was hugely popular, but I still say it to this day when my kids are giving me a run for my money.
By popular request, Calgon is bringing back is time honored fragrance – Turquoise Seas – and also launching a new fragrance called Berry Ravishing.
I have both fragrances here to talk about, but first I want to share the press release:
Calgon, a leading bath and beauty brand known for their iconic “Take Me Away!” tagline, announced the return of their Turquoise Seas fragrance. Off the shelves for over five years, consumers took to their social media channels with rallying cries to bring back one of their favorite products.
In March 2010, Calgon rebranded their entire bath and body line with newpackaging and a bold marketing campaign. With the repositioning, Calgon launched over 30 new products while keeping true to its roots with Morning Glory, English Garden and Hawaiian Ginger scents. Turquoise Seas, with notes of sparkling florals, aquatic greens and fresh white musk, continued to be thenumber one requested fragrance from consumers, which paved the way for the re-launch of this beloved customer favorite.
Calgon will also introduce a new fruity-floral fragrance, Berry Ravishing, a mesmerizing blend of luscious berries enveloped with exotic cherry blossom and sparkling peach. Berry Ravishing is a vibrant, juicy fragrance with bright packaging that is launching just in time for the spring and summer seasons.Both Turquoise Seas and Berry Ravishing will be available at select national retailers beginning late Spring 2012 as an 8oz Refreshing Body Mist.
“We value our consumer feedback and they have consistently expressed a desire to see Turquoise Seas back in market,” said Ben Harvey, Executive Vice President and General Manager at Calgon. “We hope our consumers now realize that we have been listening! After a very successful rebranding effort, we are now in a position to reintroduce this nostalgic fragrance with fresh packaging for the modern day woman.”
Calgon is a complete line of bath and beauty products managed by Ilex Consumer Products Group. The Calgon brand launched in 1946 and in the 1960s became famous with their iconic tagline “Take Me Away!” which has become a widely known pop culture reference. In 2010, Calgon re-launched with 30 new products in the marketplace, giving the Calgon brand the widest range of specialty bath and basic bath products in the category. In June 2011, the brand introduced Ageless Bath and the Calgon Sensual Collection to its line. Calgon is sold at Walmart, Rite Aid, Dollar General, Kmart, Target and Kroger among other national retailers. Calgon products can also be found online at http://www.takemeaway.com.
Let’s start off with Turquoise Seas (MSRP $6.99). This body mist has a very clean and refreshing smell to it, with a hint of floral. It’s the type of scent you want to wear after a long and relaxing bath or shower.
Berry Ravishing (MSRP $6.99) is a body mist that smells of yummy berries. It actually is making me hungry! The scent will remind you of the long loved Victoria’s Secret Love Spell, but at a better price. Perfect for Spring and Summer!
Do you remember “Calgon, take me away“? Are you excited about the return of Turquoise Seas and the arrival of Berry Ravishing?
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