On Pointe Lacquers for Spring!
OPI Partners with New York City Ballet to Reveal Six New SoftShades Nail Lacquers
OPI announces the launch of six new additions to the SoftShades collection, inspired by the New York City Ballet (NYCB), one of the world’s premiere dance companies. New York City Ballet by OPI features five sheer shades lightly tinged in hues of beige, pink, white, lilac and gray, as well as a silver sparkly lacquer. With various sized glitter particles, this hue can be worn alone or layered over any of the other colors for added shine and dimension.
“OPI is so excited to work with the New York City Ballet,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “NYCB is rich with artistic history and has a renowned reputation that brings people from around the world to see NYCB performances. The dancers, choreography and costumes provided a wealth of inspiration for a range of soft, feminine hues. The beige, pink, and white lacquers bring to mind classic ballet slippers, tutus and leotards, while the sheer lilac and gray add muted color to ballet’s traditional pink.”
“One of our goals at NYCB is to make ballet accessible to the widest possible public,” remarks Katherine E. Brown, NYCB Executive Director. “We are thrilled to be partnering with OPI on this exciting new endeavor, sharing the beauty and elegance of NYCB with a new audience.”
The six lacquers in New York City Ballet by OPI include:
Barre My Soul
This sheer beige is gorgeous, and that’s the “naked” truth.
You Callin’ Me a Lyre?
This ascending pink hits all the right notes.
Don’t Touch My Tutu!
Hands off this wispy white — it’s all mine!
Care to Danse?
This lilac is up-to-the-minuet in fashion.
My Pointe Exactly
See? This gorgeous sheer gray has been right all along!
Pirouette My Whistle
Drink up! This silver sparkle is just what you need.
New York City Ballet by OPI will be available April 2012, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($9.95 CAN) suggested retail for each Nail Lacquer.
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
ABOUT the New York City Ballet
New York City Ballet is one of the foremost dance companies in the world, with a roster of spectacular dancers and an unparalleled repertory. Now under the artistic direction of Ballet Master in Chief Peter Martins, the Company was founded in 1948 by the legendary choreographer George Balanchine and arts patron Lincoln Kirstein, and quickly became world-renowned for its athletic, contemporary style, which revolutionized the ballet world. The Company has also been home to Jerome Robbins, who made more than 50 works for NYCB, as well as to countless other choreographers, composers, dancers and musicians. Widely acknowledged for its enduring contributions to dance, NYCB is committed to promoting creative excellence and nurturing a new generation of dancers and choreographers.