“Why deprive fashion and women of the prestige of color?” asked Christian Dior, who fervently believed in the power ofcolor. As early as 1947, at the midst of the excitement of the New Look collection, Dior envisioned a “total look” in which fashion and makeup came together in perfect harmony. Each model from that first collection appeared wearing original shades of lipstick in tones that “harmonize with each color, each fabric, each hour.”
Tyen, Artistic Director of Dior Makeup, has inherited this passion. For Dior Addict Extreme, he creates a dynamic, fashion-inspired color palette with a formula that boasts striking hold and a radiant finish, just as Christian Dior always envisioned.
Dior Addict Extreme:
The 12 bold shades of Dior Addict Extreme combine vibrant color intensity with luminous shine and hold. The melt-away texture leaves just the right amount of pigment on the lips for both dazzling shine and intense color. The formula features an exclusive combination of four waxes, hyaluronic acid spheres and delicate, shine-boosting oils for an exclusive, featherweight finish.
The Color Collection:
Dior Addict Extreme features four color families: sophisticated, natural beige shades, variations of essential pinks, bright, playful colors and glamorous, intense shades. Within each family is a standout shade: Incognito, a chic, discreet greige reminiscent of the minimalist chic of Parisian women, Lucky, a bold, dazzling pink shade inspired by Kate Moss and named for one of Christian Dior’s favorite models, an icon of the 1950’s, while the iconic Plaza Athenee Hotel on the Avenue Montaigne inspired Plaza, a refined mauve. Finally, the electric coral Riviera is a nod to Christian Dior’s love of sunny locales, where he would retreat to renew his energy and return with sketches for his next collections.
Kate Moss, The Icon:
In the new Dior Addict Extreme campaign, shot by photographer David Sims, Kate Moss shows off her bold spirit and innate sense of style. The daring, confident images embody both Moss’ irrepressible energy and the playful, fashion-forward spirit of Dior Addict Extreme Lipstick.
Shades: Incognito #316, Saint Tropez #336 (Sephora Exclusive), Silhouette #339, Cherie Bow #356, Pink Icon #366 (Sephora Exclusive), Plaza #476, Holiday #479 (Sephora Exclusive), Cruise #486 (Sephora Exclusive), Lucky #536, Riviera #639, Avenue #667, Fireworks #756, Bellissima #789, Sunset Boulevard #829, Princess #857 (Saks Exclusive), Paparazzi #866, Black Tie #987. #829, Princess #857 (Saks Exclusive), Paparazzi #866, Black Tie #987.
MSRP: $30.00 each
Dior Addict Vernis Color Block Nail Polish – A burst of color Mix and match: the Dior Addict style. Lips and nails touched with color… Dior Vernis reinvents the color block trend. Four nail polishes that echo the four Dior Addict EXTREME it shades for ideal color coordination: Plaza, Riviera, Lucky and Incognito. Pure, radiant, fresh and daring shades. A desire to live for seduction, look beautiful and have fun. In perfect fusion or surprising contrast, nail polish and lipstick can be endlessly mixed and matched for a unique and edgy style down to the fingertips.
MSRP: $23.00 each
On-Counter: April 2012
Availability: Dior.com, Sephora