Benefit THEY’RE REAL! Mascara Swatches and Review

I’m sure by now you’ve seen the ads for Benefit They’re Real Mascara… the beautiful brunette with the huge ta-ta’s promoting huge lashes. I happen to have a sample of this mascara that I received from one of my various online orders to see if I also get huge ones. Lashes, I mean.

From the Sephora website:

What it is:
A jet-black mascara that lengthens, curls, volumizes, lifts, and separates lashes for a spectacular “out-to-here” look.

What it does:
This mascara features an exclusive brush specially designed to maximize the performance of the long-wearing, glossy formula revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length and volume beyond belief. The precision bristles on the custom-domed tip lift, define, and curl even your tiniest lashes. The end result is luxurious, silky lashes that won’t smudge, clump, or dry out.

Research results:
-94% saw dramatic length and volume*
-90% saw base-to-tip curl*
-94% saw visible lift*
-100% saw long-wearing results*
-*Results observed in a consumer panel survey

They’re Real! Mascara comes in one shade, black, and features a nice brush that looks like it would separate lashes well! My lashes tend to criss-cross regardless of what I do or what mascara I use, but I thought this mascara worked as well as any could in separating for me. And I definitely think it lengthened and curled. How many coats do you think I used for the swatch photos? Try one.
*** The liner used in the eyeball photos is Bobbi Brown Dual Ended Eye Liner in Caviar/Gold

Benefit They’re Real! Mascara retails for $22 for the full size 0.3oz tube. You can purchase this at Sephora, Ulta and the Benefit Website.

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