Chico’s FAS and its family of brands – Chico’s, White House Black Market, Soma Intimates and Boston Proper are committed to making a difference in children’s lives, one miracle at a time.
Chico’s FAS has launched its third May is For Miracles campaign, a multi-faceted program to raise funds for the 170 Children’s Miracle Network Hospitals® across North America.
Chico’s is selling a limited-edition Miracle Bracelet and White House Black Market is selling a limited-edition Giving Miracles Bracelet. Both bracelets are being sold in boutiques and online for $20, with $10 from the sale of each bracelet benefiting local Children’s Miracle Network Hospitals.
Soma Intimates is donating 50% of the proceeds from their Sensualities Collection (up to $20,000) and Boston Proper is donating 10% of the proceeds from their Travel Collection (up to $15,000) to local Children’s Miracle Network Hospitals.
In addition, customers can donate at any of the retailer’s 1350+ boutiques nationwide, outlets and online, as well as through the unique online social marketing campaign, Send a Smile. The goal of Send a Smile is to raise funds and put a smile on the faces of thousands of children. Users can create their own card through a customized, mobile-enabled microsite and each brand’s Facebook page. Participants can “share” the card creator experience via Facebook, Twitter, email, Google+ and Pinterest. The card will then be printed and delivered to a child being treated in the customer’s local Children’s Miracle Network Hospital. It’s completely free to create a card and Chico’s FAS, Inc. will donate $1 for every card created up to $50,000. www.chicos.com/sendasmile.